Creative commerce SaaS01
15,000+ stores
Growth for a platform of online stores
Head of Growth. Ran growth for an ecommerce platform serving independent artists, with millions in GMV moving through member stores.
Fractional CMOBrand positioningGrowthAI
Becomethe obviouschoice.
I help founders get sharp on what they stand for, then build the growth engine behind it. Senior enough to set the strategy, hands-on enough to ship it.
Austin, TX30.2672° N · 97.7431° WRemote-friendly
Brand positioningProgrammatic SEOConversion designPricing & packagingProduct launchesLifecycle & emailMarketplacesAI productsSMB go-to-market
Brand positioningProgrammatic SEOConversion designPricing & packagingProduct launchesLifecycle & emailMarketplacesAI productsSMB go-to-market
Brand positioningProgrammatic SEOConversion designPricing & packagingProduct launchesLifecycle & emailMarketplacesAI productsSMB go-to-market
Brand positioningProgrammatic SEOConversion designPricing & packagingProduct launchesLifecycle & emailMarketplacesAI productsSMB go-to-market
The thesis
Most companies don’t have a traffic problem. They have a positioning problem. If a buyer can’t repeat what you do in one sentence, every channel leaks. I fix the sentence first. Then I build the engine that compounds it.
1M+
Users on a marketplace where I led growth
100K+
Users for an AI product I built from zero
15K+
Online stores on a platform where I ran growth
24h
From launch to six figures in revenue on a new product
1
Venture-backed exit, after a TechStars start
Selected work
Names held back by design. The numbers are real, from marketplaces, SaaS, AI products and consumer brands.
AI product02
0 → 100K users
An AI assistant, from spec to scale
GM-level build. Took the product from a blank spec to seven-figure revenue, with programmatic SEO as the primary channel.
Product launch03
6 figures in 24 hours
Positioned, priced and launched in a day
Launch lead. Built the offer and launch sequence for a new 3D gallery product. Six figures in revenue in the first 24 hours.
Software marketplace04
1M+ users
Acquisition and lifecycle at marketplace scale
Growth leadership. Scaled acquisition and lifecycle for one of the largest marketplaces for software deals.
Jobs platform05
Global
International growth for a category leader
Global growth. Worked on growth across markets for one of the world’s largest job sites.
Outdoor marketplace06
TechStars → Exit
Co-founded, accelerated, acquired
Co-founder. Built a two-sided outdoor marketplace through TechStars in 2015 and on to acquisition.
AI design platform07
3,000 signups / mo
A search engine for intent
Founder. Programmatic SEO across style, location, problem and cost-intent pages, feeding a tiered services funnel.
DTC footwear08
+708% audience
A brand that finally sounded like itself
Social growth. Repositioned content around one clear niche and grew the brand’s Instagram audience eightfold.
Ways to work together
Start here
Positioning sprint
Customer interviews, a competitive map, and a category you can own. You leave with one sentence the whole company can repeat, and the homepage and pitch that carry it.
- Customer and win/loss interviews
- Positioning and messaging system
- Homepage and offer rewrite
Ongoing
Fractional CMO
Senior marketing leadership without the full-time hire. Strategy, channel bets, pricing, and direction for your team and agencies, measured on a weekly scoreboard.
- Growth model and channel strategy
- Team, agency and hiring direction
- Board-ready reporting
One date
Launch partner
One product and one launch date. I shape the positioning, the offer and the pricing, then run the launch sequence to the audience you already have.
- Offer design and pricing tiers
- Launch sequence and email
- Landing page and conversion
If you have traction and a fuzzy story, let’s talk.
Replies within one business day